What happens when I add liquid to Maple Butter or the Clearly Maple?

Maple Butter - Samll amouts of liquid (up to 10% by weight) will provide a softer, sauce-style consistency i.e., pourable when 10% water is added. At higher levels, consistency will be too thin, and the maple flavor will dilute.

Clearly Maple -  As increased amounts of liquid are added, consistency will grow softer and more fluid, and the maple flavor will dilute.