21 Dec 2009 - Citadelle wins 2009 Maple award of excellence from International Maple Syrup Insitute
Citadelle Honored for their International Promotion of 100% Pure Maple
Plessisville, Québec, CA –December 21, 2009– Citadelle Maple Syrup Producer’s’ Cooperative was recently awarded the prestigious Golden Maple Leaf Award by the International Maple Syrup Institute (IMSI) for their work in the international promotion of 100% pure maple. Citadelle CEO Luc Lussier and Citadelle Chairman and Maple Syrup Producer Raynald Baril accepted the award at the IMSI’s annual meeting, held in conjunction with the North American Maple Syrup Council, last month in Bar Harbour, Maine, USA. The Golden Maple Leaf Award recognizes outstanding achievement in supporting and advancing the maple syrup industry in North American & internationally. This year’s theme for the award was Maple Promotion and Marketing.
Citadelle is one of the world’s largest maple processors and an award-winning Canadian cooperative. Several components showcase why Citadelle was deemed this year’s Golden Maple Leaf recipient for Maple Promotion and Marketing. This year Citadelle celebrates the 10th anniversary of its Canadian Maple Delights Bistro and Shoppe. With four bistros in Canada -- in Vancouver, Old Montreal, Montreal Airport and Quebec City -- they offer international visitors distinctive gift ideas, organic and specialty syrups, vinegars, chocolates, waffles, teas, candies, caramel, gelato, sorbet and a variety of gourmet products. Nearly half a million people each year visit Canadian Maple Delights bistros. The Old Montreal and Quebec City locations are also home to Maple Museums that educate and fascinate tourist visitors. There they learn about one of Canada’s oldest products (maple), including how sap was traditionally harvested. Admission is free and includes onsite maple tasting.
Providing the Canadian Maple Delights Bistro and Shoppes their maple pies, mousses, cookies and more is a state-of-the-art manufacturing plant. In addition to supplying the bistros with 100% pure maple syrup and maple sugar products, the plant also supply Citadelle’s foodservice and industrial markets. In early 2010, Citadelle will launch an online Maple Delights boutique including corporate gifts as well as all boutique products available in the bistros. Future plans include the franchising of the bistros internationally.
The IMSI was founded in 1975 and works with those in both Canada and the United States who are involved with the maple products industry. The organization promotes the use of 100% pure maple syrup and protects the integrity of the product while encouraging cooperation among all persons or groups involved in the industry.
CONTACT: Sylvie Chapron
Director of Marketing
Citadelle Maple Syrup Producers’ Cooperative